Not long ago, your front porch was seen as the heart of your home – and often the entire neighborhood. For generations, communities gathered on wide front porch swings and steps to share local news, connect with their neighbors, and trade life advice. From moms swapping their favorite baby products to dads debating the best fishing gear, millions of businesses have benefited from these in-person meetings that gave life to a key marketing concept: word-of-mouth marketing.
In today’s digital world, our front porches have changed – and so has our word of mouth marketing. Neighbors now gather online to build connections and share information, making digital front porches that are easier to access but harder to navigate. Word-of-mouth marketing is still very real, but it comes in a slightly different package: one that’s wrapped in shared blogs and social media engagement rather than casual conversation and cold sweet tea.
At Front Porch Network, we believe in the power of neighbors sharing information. That’s why we leverage today’s vast digital mediums to build a digital front porch for your business that connects your brand with buyers. How do we do it? We’re glad you asked.
Building a Digital Front Porch
Traditional front porches are built board-by-board to fit a certain style. In much the same way, our digital front porches are carefully crafted from the ground-up to match your business brand, goals and mission.
We use time-tested strategies to create branding and messaging for your business that encourages social engagement and organic word-of-mouth marketing. It’s not just about making the sale – we also focus on building and maintaining relationships, instilling trust in your brand and bringing value to every visitor.
These concepts are applied to every facet of your marketing strategy, from your content marketing to social media campaigns to branding and website design. By creating a cohesive look, feel, and tone throughout your online presence, we craft a digital front porch that your neighbors will immediately recognize – and want to spend a long afternoon on.
Why Word-of-Mouth Marketing?
There are many marketing methods that can benefit a business online, so why should you focus on word-of-mouth marketing?
There’s no power like the power of suggestion, and it’s even stronger when it comes from someone you know and trust. In fact, studies show that people are 90% more likely to buy from a brand that’s recommended by a friend. For businesses, word of mouth isn’t only one of the most effective marketing methods there is – it’s also extremely cost-effective, as your customers handle a large part of your marketing work for you!
Think about it this way: when you get really excited about something, what’s the first thing you do? If you’re like most, it’s telling your friends and family all about it. Whether it’s a great new restaurant, a new favorite product, or a story that made you smile, people love to share things with the ones they care about. And when you hear about a great new experience from someone you trust, you immediately want to try it for yourself!
In the past, that meant saving your exciting news for your next front porch party. Today, people share this type of information online with their friends and neighbors in real-time – and that’s a huge benefit to your business. They’ll sing your praises while you’re fresh in their memory, sharing it with their friends and followers – who will then share it with their friends.
Thanks to the wide and instant spread of digital information, your digital front porch can – and will- extend far beyond your business.